Tag Archives: internet marketing

Some People Achieve Their Goals

Some People Achieve Their Goals

These barriers to success are easy to overcome, but only when you know they’re there. Why do some people achieve their goals while others fail? I believe it’s because successful people manage to overcome five barriers that, in many cases, guarantee failure. Here are those barriers and how to overcome them:

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1. Uninspiring Goals

When most people set goals, they envision a “thing,” such as a particular amount of money, an object (like a new car), or a specific achievement (like writing a book). Unfortunately, these “things I’m gonna get or do” goals don’t appeal to the core of what motivates you, because they miss the point that what you’re actually seeking in life and work is the POSITIVE EMOTIONS that you believe those things will produce.

Fix: Rather than envisioning a “thing” as your goal, envision–with all the strength in your imagination–how you will feel when you achieve the goal. That way, you’ll be inspired to do whatever it takes (within legal and ethical bounds) to achieve that goal.

2. Fear of Failure

If you’re afraid of failing, you won’t take the necessary risks required to achieve your goal. For example, you won’t make that important phone call, because you’re afraid that you’ll be rebuffed. Or you won’t quit your dead-end job and start your own business because you’re afraid that you might end up without any money.

Fix: Decide–right now!–that failure, for you, is a strictly temporary condition. If things don’t go the way you’d like, it’s only a setback that, at most, delays your eventual success. In other words, accept the fact that you’ll sometimes fail, but treat that failure as an unavoidable (yet vital) component in your quest.

3. Fear of Success

In many ways, this fear is even more debilitating than the fear of failure. Suppose you achieved something spectacular, like enormous wealth. What if it didn’t make you happy? What then? What if you ended up losing all of it? What then? Would your friends start acting weird? Would your family be envious? Such thoughts (and they’re common) can cause even a highly motivated person to self-sabotage.

Fix: Decide that you’re going to be happy and grateful today and happy and grateful in the future, no matter what happens. Rather than focus on possible problems, envision how wonderful it would be to be able to help your friends and family achieve THEIR goals. (Hint: Watch the last season of the TV series Entourage!)

4. An Unrealistic Timetable

Most people vastly overestimate what they can do in a week and vastly underestimate what they can do in a year. Because of this, most people try to cram too many action items into the short term rather than spacing out activities over the long term. The inability to get all the short-term steps accomplished creates discouragement and the impression that the final goal is slipping away.

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Fix: As you list the activities and steps required to achieve a goal, schedule only the 20% of the activities that will produce 80% of your results. (I explain more about this in the post The Secret of Time Management.) Beyond that, set ambitious long-term timetables, but always leave some “wiggle room” when you plan short term.

5. Worrying About “Dry Spots”

It’s easy to get discouraged when you reach a point at which nothing you do seems to advance you toward your goal. For example, suppose you’re trying to master a certain skill. You make swift progress at first but then, after a while, it seems as if you’re not doing any better, or maybe a little worse. Some people use these “plateaus” or “dry spots” as an excuse to give up and therefore fail.

Fix: Whenever you reach a plateau or dry spot, it’s time to celebrate rather than give up. A plateau is almost always a sign that you’re on the brink of a major breakthrough, if you just have the patience to stick with it and trust that you’ll eventually achieve your goal.

 Will You Achieve Your Goals?

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Lincoln on Dealing with People

The Big Secret Of Dealing With People

There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it. Remember, there is no other way. Of course, you can make someone want to give you his watch by sticking a revolver in his ribs. YOU can make your employees give you cooperation – until your back is turned – by threatening to fire them. You can make a child do what you want it to do by a whip or a threat. But these crude methods have sharply undesirable repercussions.The only way I can get you to do anything is by giving you what you want.

How Good Are You Dealing With People ?

Sigmund Freud said that everything you and I do springs from two motives: the sex urge and the desire to be great.

John Dewey, one of America’s most profound philosophers, phrased it a bit differently. Dr. Dewey said that the deepest urge in human nature is “the desire to be important.” Remember that phrase: “the desire to be important.” It is significant.  What do you want? Not many things, but the few that you do wish for, you crave with an insistence that will not be denied.

Some of the things most people want include:

1. Health and the preservation of life.

2. Food.

3. Sleep.

4. Money and the things money will buy.

5. Life in the hereafter.

6. Sexual gratification.

7. The well-being of our children.

8. A feeling of importance.

DEALING WITH PEOPLE IS PARAMOUNT

Almost all these wants are usually gratified-all except one. But there is one longing – almost as deep, almost as imperious, as the desire for food or sleep – which is seldom gratified. It is what Freud calls “the desire to be great.” It is what Dewey calls the “desire to be important.” Anthony Robbins calls it “significance”

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Lincoln once began a letter saying: “Everybody likes a compliment.”

William James said: “The deepest principle in human nature is the craving to be appreciated.” He didn’t speak, mind you, of the “wish” or the “desire” or the “longing” to be appreciated. He said the “craving” to be appreciated. Here is a gnawing and unfaltering human hunger, and the rare individual who honestly satisfies this heart hunger will hold people in the palm of his or her hand and “even the undertaker will be sorry when he dies.”

The desire for a feeling of importance is one of the chief distinguishing differences between mankind and the animals. To illustrate: When I was a farm boy out in Missouri, my father bred fine Duroc-Jersey hogs and . pedigreed white – faced cattle. We used to exhibit our hogs and white-faced cattle at the country fairs and livestock shows throughout the Middle West. We won first prizes by the score. My father pinned his blue ribbons on a sheet of white muslin,and when friends or visitors came to the house, he would get out the long sheet of muslin. He would hold one end and I would hold the other while he exhibited the blue ribbons.The hogs didn’t care about the ribbons they had won. But Father did. These prizes gave him a feeling of importance.If our ancestors hadn’t had this flaming urge for a feeling of importance, civilization would have been impossible. Without it, we should have been just about like animals. It was this desire for a feeling of importance that led an uneducated, poverty-stricken grocery clerk to study some law books he found in the bottom of a barrel of household plunder that he had bought for fifty cents. You have probably heard of this grocery clerk. His name was Abraham Lincoln.

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Dream BIG Dreams!

DREAM BIG DREAMS

I love the New Year as it provides us the space to reflect, assess and sketch the blueprints to make our New Year dreams come true.

As you do, I’d like to encourage you to dream bigger dreams and adopt the unstoppable achiever’s mindset.
To help you, let me tell you the story of a young boy starting out with a lot less than you have going for you right now.
You wouldn’t think this is the kind of upbringing, nurturing, training and development that would produce one of the most creative minds in history–winning 22 Oscars and 7 Emmy awards from 59 nominations (more than any individual in history) and being honored with the highest civilian award the United States government bestows—the Medal of Freedom.
I think these not only eliminate any excuses you might have, but it will inspire you to consider your own greater potential and go after your dreams.

Let’s call this young boy with the dreams Walter.

Walter was born in Chicago in 1901 to a large Irish immigrant family. His father struggled at work and took out his anger on his wife and children.
At only 8 years old, Walter went to work delivering letters. In any weather, early morning or late at night, he ran through the streets in his worn-out shoes, hurrying to deliver the mail on time. Any money Walter earned was then seized by his father.
At age 16 Walter attempted to enlist in the army to participate in the first World War. He was refused for being too young so he volunteered in the Red Cross and was sent overseas, where he worked as an ambulance driver.
Walter kept the troops in good spirits by decorating his ambulance with amusing drawings. Walter learned he liked to draw.
When Walter returned home from the war, he worked various jobs in creative fields. He worked as a night watchman, which particularly suited him because it gave him an opportunity to study and practice his art. Later, he got a job at a small studio working on an advertising campaign, where he was paid a meager $40 a month but soon unemployed.
Walter wanted to work for a newspaper as an editorial cartoonist but lacked the satire to do so.

Concept art of Mickey from early 1928; the ske...
Concept art of Mickey from early 1928; the sketches are the earliest known drawings of the character. From the collection of The Walt Disney Family Museum (Photo credit: Wikipedia)

 Walter decided to start his own commercial art company, but it was short lived and ultimately failed to sustain. Still not deterred he decided to start yet another company, which this time was met with some success and he was soon hiring a vast number of his friends.
Unfortunately the profits were not enough to cover the high cost of salaries and he mismanaged the money straddling the business with loads of debt, ultimately ending in bankruptcy.
Even his success ended in failure. Certainly this should be a final lesson for him.
But not for Walter.
He recruited his brother to pool some more finances together and they started another business. They didn’t have enough money between them, so they brought on an investor named Mary.
Once again Walter found success and he rehired many of his friends back. One year later, Mary married a man named Charles, who came in and strong-armed Walter. He told Walter if he didn’t comply to budget restraints he would lose his funding for all his now successful productions and all his employees.
Walter refused to be controlled and was once again on his own.

The Walt Disney Studios, the headquarters of T...
The Walt Disney Studios, the headquarters of The Walt Disney Company (Photo credit: Wikipedia)

By now you’ve got to be thinking, just hang it up Walter and get a job, entrepreneurship doesn’t seem to be in your cards, right?
Walter would refuse that thought as well. This time Walter decided he would start a Mickey Mouse sort of business. Literally. Walter drew, animated and became the voice of Mickey Mouse.
Walt founded the Walt Disney Company and went on to produce additional characters that have been loved and squeezed by hundreds of millions of children such as Donald Duck, Goofy, Pluto, Snow White and the Seven Dwarfs, Alice in Wonderland, Popeye the Sailor, Pinocchio, Dumbo, Bambi and many more.
Walt’s achiever mindset doesn’t stop there, of course.


On a flight to Chicago in the late 40s he sketched ideas for an amusement park where he envisioned his employees spending time with their children.
Even Walt’s brother Roy thought it was a terrible idea and convinced the Board to disapprove of the funding to build it.
What does Walt do now?

 His own company won’t go along with building his dream?

Well, Walt has a ceaseless achievers mindset.
Walt went out on his own and raised the money by himself. Walt also inspired a dedicated team called Imagineers… something we all should aspire to be… and together they created and opened The Happiest Place on Earth on Sunday, July 17, 1955.
He built it on ground where only an orange grove existed before. Disneyland is now visited by more than 5 million people every year.

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The World is Yours

Okay, you create the happiest place on earth, that should be enough right?
Not for the achiever.
In early 1960 Walt conceives of Disney World and EPCOT, this time on top of where only alligators go—in the swamplands of Orlando, Florida.
You have to remember, in the 60s, where the Magical Kingdom resides today, there was nothing there, I mean nothing. The World of Disney, the Experimental Prototype Community of Tomorrow, known as EPCOT was imagined and built on a full-fledged swamp.
While Walt Disney’s life journey ended on December 15, 1966, when he was 65, the power of his achiever’s mindset lives on to this day.

 According to statistics, annual cash flow from Disney films (not including sales and rental of videos) exceeds more than $1 billion dollars. The Disney conglomerate includes amusement parks in California, Florida, Tokyo and Paris, 535 international Disney stores, hockey and baseball teams, a number of newspapers and magazines and a cable television network.


Annual turnover of the consortium is $21 billion and stock market capitalization is $42 billion.
Not bad for a poor Chicago kid from an immigrant family equipped with only one thing, but as you can see, the most important thing—the dream big dreams, achiever’s mindset.
As Walt said himself, “All our dreams can come true, if we have the courage to pursue them.”
That’s what I want to help you do, find the courage to pursue your dreams, your BIG dreams.
Share your big dream with us in comments below. Share this post with others to encourage them to dream big too.

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Training Site (All Recordings & Tutorial Trainings)…

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INTERNET MARKETINGPart 7

 

MORE INTERNET MARKETING

 

Internet marketing is a good way to grow any business. One of the biggest benefits of Internet marketing is the potential to attract customers from around the world. It is important to use effective strategies for Internet marketing, and you can learn them easily. What follows are ways to maximize the effectiveness of your Internet marketing strategy.

 

Provide a button that allows others to quickly and easily links back to your site. An advertising badge or a linking badge lets people know that it’s fairly easy to work with you or to link with you. This is something that’s mutually beneficial for you and anyone else out there with a website.

 

 

The most successful way to bring in sales is to use real time leads. Obtaining leads in real-time is useful, as it allows you to respond to interested customers immediately. With a real-time lead, you get a potential customer’s information the moment they inquire about your products.

 

If your company site isn’t often changed, you should add a blog. New content gets the attention of the search engines which will increase your ranking in their listings and lead to more traffic for your site. Writing a blog can allow you to consistently add fresh content.

 

Include excellent graphics on your website to showcase the products you are selling. This gives the customer peace of mind, as they get to see a detailed photograph of what they are ordering. Allow customers to post their own images of your products to show how they use them. Depending on the type of products you sell, you may also want to include “before and after” pictures.

 

INTERNET MARKETING E-MAILS

 

If you are using emails regularly then always strive to include useful links and information, instead of sending the same type of email over and over. A block of links that remain the same with every email your customers receive is easy to start ignoring. Just providing some variety in the links may help keep the reader’s attention.

 

 

If you are seeking additional web traffic, look to improve on optimizing your site for the search engines by having a unique and original content. Online retailers with common products should especially note this, as there is more competition in the search engine. Providing your own unique descriptions of products and using rich, descripyive adjectives will help your site stand out and be recognizable.

 

A small company that is internet based still needs a logo and slogan. Customers will remember you and your brand if you use marketing tools like this. Catchy slogans have a way of staying in the mind of consumers for long periods of time. When a potential customer is looking to purchase your product, your slogan may come to mind, and bring you a new sale.

 

Wealth can be a wonderful motivator, but keep your eyes focused squarely on the goals of your business to attain it. Aspiring to lofty goals is important for helping you to keep up the momentum to grow your business, and the advice shared here can help you attain those goals.

 

 

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20 TIPS TO INCREASE BLOG TRAFFIC

TIPS TO INCREASE BLOG TRAFFIC

 

 

#1 – Target Your Content to an Audience Likely to Share
When strategizing about who you’re writing for, consider that audience’s ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord (like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively).

 

If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. Targeting blog content at less-share-likely groups may not be a terrible decision (particularly if that’s where you passion or your target audience lies), but it will decrease the propensity for your blog’s work to spread like wildfire across the web.

#2 – Participate in the Communities Where Your Audience Already Gathers
Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages. They do it because reaching a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, while reaching an 18-30 year old male demographic that attends rock-climbing gyms is likely to have a much higher ROI.

Thankfully, you don’t need to spend a dime to figure out where a large portion of your audience can be found on the web. In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you don’t a Google search will take you much of the way). From that list, you can do some easy expansion using a web-based tool like DoubleClick’s Ad Planner:


 

Once you’ve determined the communities where your soon-to-be-readers gather, you can start participating. Create an account, read what others have written and don’t jump in the conversation until you’ve got a good feel for what’s appropriate and what’s not. I’ve written a post here about rules for comment marketing, and all of them apply. Be a good web citizen and you’ll be rewarded with traffic, trust and fans. Link-drop, spam or troll and you’ll get a quick boot, or worse, a reputation as a blogger no one wants to associate with.

#3 – Make Your Blog’s Content SEO-Friendly
Search engines are a massive opportunity for traffic, yet many bloggers ignore this channel for a variety of reasons that usually have more to do with fear and misunderstanding than true problems. As I’ve written before, “SEO, when done right, should never interfere with great writing.” In 2011, Google received over 3 billion daily searches from around the world, and that number is only growing:

 

Taking advantage of this massive traffic opportunity is of tremendous value to bloggers, who often find that much of the business side of blogging, from inquiries for advertising to guest posting opportunities to press and discovery by major media entities comes via search.

SEO for blogs is both simple and easy to set up, particularly if you’re using an SEO-friendly platform like WordPress, Drupal or Joomla. For more information on how to execute on great SEO for blogs, check out the following resources:

Blogger’s Guide to SEO (from SEOBook)
The Beginner’s Guide to SEO (from Moz)
WordPress Blog SEO Tutorial (from Yoast)
SEO for Travel Bloggers (but applicable to nearly any type of blog – from Moz)
Don’t let bad press or poor experiences with spammers (spam is not SEO) taint the amazing power and valuable contributions SEO can make to your blog’s traffic and overall success. 20% of the effort and tactics to make your content optimized for search engines will yield 80% of the value possible; embrace it and thousands of visitors seeking exactly what you’ve posted will be the reward.

#4 – Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections
Twitter just topped 465 million registered accounts. Facebook has over 850 million active users. Google+ has nearly 100 million. LinkedIn is over 130 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the “content distributors” description above, meaning they’re likely to help spread the word about your blog.

Leveraging these networks to attract traffic requires patience, study, attention to changes by the social sites and consideration in what content to share and how to do it. My advice is to use the following process:

If you haven’t already, register a personal account and a brand account at each of the following – Twitter, Facebook, Google+ and LinkedIn (those links will take you directly to the registration pages for brand pages). For example, my friend Dharmesh has a personal account for Twitter and a brand account for OnStartups (one of his blog projects). He also maintains brand pages on Facebook, LinkedIn and Google+.
Fill out each of those profiles to the fullest possible extent – use photos, write compelling descriptions and make each one as useful and credible as possible. Research shows that profiles with more information have a significant correlation with more successful accounts (and there’s a lot of common sense here, too, given that spammy profiles frequently feature little to no profile work).
Connect with users on those sites with whom you already share a personal or professional relationships, and start following industry luminaries, influencers and connectors. Services like FollowerWonk and FindPeopleonPlus can be incredible for this:
Start sharing content – your own blog posts, those of peers in your industry who’ve impressed you and anything that you feel has a chance to go “viral” and earn sharing from others.
Interact with the community – use hash tags, searches and those you follow to find interesting conversations and content and jump in! Social networks are amazing environment for building a brand, familiarizing yourself with a topic and the people around it, and earning the trust of others through high quality, authentic participation and sharing
If you consistently employ a strategy of participation, share great stuff and make a positive, memorable impression on those who see your interactions on these sites, your followers and fans will grow and your ability to drive traffic back to your blog by sharing content will be tremendous. For many bloggers, social media is the single largest source of traffic, particularly in the early months after launch, when SEO is a less consistent driver.

#5 – Install Analytics and Pay Attention to the Results
At the very least, I’d recommend most bloggers install Google Analytics (which is free), and watch to see where visits originate, which sources drive quality traffic and what others might be saying about you and your content when they link over. If you want to get more advanced, check out this post on 18 Steps to Successful Metrics and Marketing.

Here’s a screenshot from the analytics of my wife’s travel blog, the Everywhereist:

 

As you can see, there’s all sorts of great insights to be gleaned by looking at where visits originate, analyzing how they were earned and trying to repeat the successes, focus on the high quality and high traffic sources and put less effort into marketing paths that may not be effective. In this example, it’s pretty clear that Facebook and Twitter are both excellent channels. StumbleUpon sends a lot of traffic, but they don’t stay very long (averaging only 36 seconds vs. the general average of 4 minutes!).

Employing analytics is critical to knowing where you’re succeeding, and where you have more opportunity. Don’t ignore it, or you’ll be doomed to never learn from mistakes or execute on potential.

#6 – Add Graphics, Photos and Illustrations (with link-back licensing)
If you’re someone who can produce graphics, take photos, illustrate or even just create funny doodles in MS Paint, you should leverage that talent on your blog. By uploading and hosting images (or using a third-party service like Flickr to embed your images with licensing requirements on that site), you create another traffic source for yourself via Image Search, and often massively improve the engagement and enjoyment of your visitors.

When using images, I highly recommend creating a way for others to use them on their own sites legally and with permission, but in such a way that benefits you as the content creator. For example, you could have a consistent notice under your images indicating that re-using is fine, but that those who do should link back to this post. You can also post that as a sidebar link, include it in your terms of use, or note it however you think will get the most adoption.

Some people will use your images without linking back, which sucks. However, you can find them by employing the Image Search function of “similar images,” shown below:

 

Clicking the “similar” link on any given image will show you other images that Google thinks look alike, which can often uncover new sources of traffic. Just reach out and ask if you can get a link, nicely. Much of the time, you’ll not only get your link, but make a valuable contact or new friend, too!

#7 – Conduct Keyword Research While Writing Your Posts
Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine. It’s hard to know what these words will be unless you do some research, and luckily, there’s a free tool from Google to help called the AdWords Keyword Tool.

Type some words at the top, hit search and AdWords will show you phrases that match the intent and/or terms you’ve employed. There’s lots to play around with here, but watch out in particular for the “match types” options I’ve highlighted below:

 

When you choose “exact match” AdWords will show you only the quantity of searches estimated for that precise phrase. If you use broad match, they’ll include any search phrases that use related/similar words in a pattern they think could have overlap with your keyword intent (which can get pretty darn broad). “Phrase match” will give you only those phrases that include the word or words in your search – still fairly wide-ranging, but between “exact” and “broad.”

When you’re writing a blog post, keyword research is best utilized for the title and headline of the post. For example, if I wanted to write a post here on Moz about how to generate good ideas for bloggers, I might craft something that uses the phrase “blog post ideas” or “blogging ideas” near the front of my title and headline, as in “Blog Post Ideas for When You’re Truly Stuck,” or “Blogging Ideas that Will Help You Clear Writer’s Block.”

Optimizing a post to target a specific keyword isn’t nearly as hard as it sounds. 80% of the value comes from merely using the phrase effectively in the title of the blog post, and writing high quality content about the subject. If you’re interested in more, read Perfecting Keyword Targeting and On-Page Optimization (a slightly older resource, but just as relevant today as when it was written).

#8 – Frequently Reference Your Own Posts and Those of Others
The web was not made for static, text-only content! Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way that’s not manipulative (watch out for over-optimizing by linking to a category, post or page every time a phrase is used – this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw visitors to your other content AND give search engines a nice signal about those previous posts.

Perhaps even more valuable is referencing the content of others. The biblical expression “give and ye shall receive,” perfectly applies on the web. Other site owners will often receive Google Alerts or look through their incoming referrers (as I showed above in tip #5) to see who’s talking about them and what they’re saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and traffic with the SEOmoz blog and the power continues to this day.

#9 – Participate in Social Sharing Communities Like Reddit + StumbleUpon
The major social networking sites aren’t alone in their power to send traffic to a blog. Social community sites like Reddit (which now receives more than 2 billion! with a “B”! views each month), StumbleUpon, Pinterest, Tumblr, Care2 (for nonprofits and causes), GoodReads (books), Ravelry (knitting), Newsvine (news/politics) and many, many more (Wikipedia maintains a decent, though not comprehensive list here).

Each of these sites have different rules, formats and ways of participating and sharing content. As with participation in blog or forum communities described above in tactic #2, you need to add value to these communities to see value back. Simply drive-by spamming or leaving your link won’t get you very far, and could even cause a backlash. Instead, learn the ropes, engage authentically and you’ll find that fans, links and traffic can develop.

These communities are also excellent sources of inspiration for posts on your blog. By observing what performs well and earns recognition, you can tailor your content to meet those guidelines and reap the rewards in visits and awareness. My top recommendation for most bloggers is to at least check whether there’s an appropriate subreddit in which you should be participating. Subreddits and their search function can help with that.

#10 – Guest Blog (and Accept the Guest Posts of Others)
When you’re first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site. This is when friends and professional connections are critical. When you don’t have a compelling marketing message, leverage your relationships – find the folks who know you, like you and trust you and ask those who have blog to let you take a shot at authoring something, then ask them to return the favor.

Guest blogging is a fantastic way to spread your brand to new folks who’ve never seen your work before, and it can be useful in earning early links and references back to your site, which will drive direct traffic and help your search rankings (diverse, external links are a key part of how search engines rank sites and pages). Several recommendations for those who engage in guest blogging:

Find sites that have a relevant audience – it sucks to pour your time into writing a post, only to see it fizzle because the readers weren’t interested. Spend a bit more time researching the posts that succeed on your target site, the makeup of the audience, what types of comments they leave and you’ll earn a much higher return with each post.
Don’t be discouraged if you ask and get a “no” or a “no response.” As your profile grows in your niche, you’ll have more opportunities, requests and an easier time getting a “yes,” so don’t take early rejections too hard and watch out – in many marketing practices, persistence pays, but pestering a blogger to write for them is not one of these (and may get your email address permanently banned from their inbox).
When pitching your guest post make it as easy as possible for the other party. When requesting to post, have a phenomenal piece of writing all set to publish that’s never been shared before and give them the ability to read it. These requests get far more “yes” replies than asking for the chance to write with no evidence of what you’ll contribute. At the very least, make an outline and write a title + snippet.
Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site – traffic data, social followers, RSS subscribers, etc. can all be very persuasive to a skeptical writer.
A great tool for frequent guest bloggers is Ann Smarty’s MyBlogGuest, which offers the ability to connect writers with those seeking guest contributions (and the reverse).

 

Twitter, Facebook, LinkedIn and Google+ are also great places to find guest blogging opportunities. In particular, check out the profiles of those you’re connected with to see if they run blogs of their own that might be a good fit. Google’s Blog Search function and Google Reader’s Search are also solid tools for discovery.

#11 – Incorporate Great Design Into Your Site
The power of beautiful, usable, professional design can’t be overstated. When readers look at a blog, the first thing they judge is how it “feels” from a design and UX perspective. Sites that use default templates or have horrifying, 1990′s design will receive less trust, a lower time-on-page, fewer pages per visit and a lower likelihood of being shared. Those that feature stunning design that clearly indicates quality work will experience the reverse – and reap amazing benefits.
These threads – 1, 2, 3 and 4 – feature some remarkable blog designs for inspiration

If you’re looking for a designer to help upgrade the quality of your blog, there’s a few resources I recommend:

Dribbble – great for finding high quality professional designers
Forrst – another excellent design profile community
Behance – featuring galleries from a wide range of visual professionals
Sortfolio – an awesome tool to ID designers by region, skill and budget
99 Designs – a controversial site that provides designs on spec via contests (I have mixed feelings on this one, but many people find it useful, particularly for budget-conscious projects)
This is one area where budgeting a couple thousand dollars (if you can afford it) or even a few hundred (if you’re low on cash) can make a big difference in the traffic, sharing and viral-impact of every post you write.

#12 – Interact on Other Blogs’ Comments
As bloggers, we see a lot of comments. Many are spam, only a few add real value, and even fewer are truly fascinating and remarkable. If you can be in this final category consistently, in ways that make a blogger sit up and think “man, I wish that person commented here more often!” you can achieve great things for your own site’s visibility through participation in the comments of other blogs.

Combine the tools presented in #10 (particularly Google Reader/Blog Search) and #4 (especially FollowerWonk) for discovery. The feed subscriber counts in Google Reader can be particularly helpful for identifying good blogs for participation. Then apply the principles covered in this post on comment marketing.

 

Do be conscious of the name you use when commenting and the URL(s) you point back to. Consistency matters, particularly on naming, and linking to internal pages or using a name that’s clearly made for keyword-spamming rather than true conversation will kill your efforts before they begin.

#13 – Participate in Q+A Sites
Every day, thousands of people ask questions on the web. Popular services like Yahoo! Answers, Answers.com, Quora, StackExchange, Formspring and more serve those hungry for information whose web searches couldn’t track down the responses they needed.

The best strategy I’ve seen for engaging on Q+A sites isn’t to answer every question that comes along, but rather, to strategically provide high value to a Q+A community by engaging in those places where:

The question quality is high, and responses thus far have been thin
The question receives high visibility (either by ranking well for search queries, being featured on the site or getting social traffic/referrals). Most of the Q+A sites will show some stats around the traffic of a question
The question is something you can answer in a way that provides remarkable value to anyone who’s curious and drops by
I also find great value in answering a few questions in-depth by producing an actual blog post to tackle them, then linking back. This is also a way I personally find blog post topics – if people are interested in the answer on a Q+A site, chances are good that lots of folks would want to read it on my blog, too!

Just be authentic in your answer, particularly if you’re linking. If you’d like to see some examples, I answer a lot of questions at Quora, frequently include relevant links, but am rarely accused of spamming or link dropping because it’s clearly about providing relevant value, not just getting a link for SEO (links on most user-contributed sites are “nofollow” anyway, meaning they shouldn’t pass search-engine value). There’s a dangerous line to walk here, but if you do so with tact and candor, you can earn a great audience from your participation.

#14 – Enable Subscriptions via Feed + Email (and track them!)
If someone drops by your site, has a good experience and thinks “I should come back here and check this out again when they have more posts,” chances are pretty high (I’d estimate 90%+) that you’ll never see them again. That sucks! It shouldn’t be the case, but we have busy lives and the Internet’s filled with animated gifs of cats.

In order to pull back some of these would-be fans, I highly recommend creating an RSS feed using Feedburner and putting visible buttons on the sidebar, top or bottom of your blog posts encouraging those who enjoy your content to sign up (either via feed, or via email, both of which are popular options).

 

If you’re using WordPress, there’s some easy plugins for this, too.

Once you’ve set things up, visit every few weeks and check on your subscribers – are they clicking on posts? If so, which ones? Learning what plays well for those who subscribe to your content can help make you a better blogger, and earn more visits from RSS, too.

#15 – Attend and Host Events
Despite the immense power of the web to connect us all regardless of geography, in-person meetings are still remarkably useful for bloggers seeking to grow their traffic and influence. The people you meet and connect with in real-world settings are far more likely to naturally lead to discussions about your blog and ways you can help each other. This yields guest posts, links, tweets, shares, blogroll inclusion and general business development like nothing else.

 

I’m a big advocate of Lanyrd, an event directory service that connects with your social networks to see who among your contacts will be at which events in which geographies. This can be phenomenally useful for identifying which meetups, conferences or gatherings are worth attending (and who you can carpool with).

The founder of Lanyrd also contributed this great answer on Quora about other search engines/directories for events (which makes me like them even more).

#16 – Use Your Email Connections (and Signature) to Promote Your Blog
As a blogger, you’re likely to be sending a lot of email out to others who use the web and have the power to help spread your work. Make sure you’re not ignoring email as a channel, one-to-one though it may be. When given an opportunity in a conversation that’s relevant, feel free to bring up your blog, a specific post or a topic you’ve written about. I find myself using blogging as a way to scalably answer questions – if I receive the same question many times, I’ll try to make a blog post that answers it so I can simply link to that in the future.

 

I also like to use my email signature to promote the content I share online. If I was really sharp, I’d do link tracking using a service like Bit.ly so I could see how many clicks email footers really earn. I suspect it’s not high, but it’s also not 0.

#17 – Survey Your Readers
Web surveys are easy to run and often produce high engagement and great topics for conversation. If there’s a subject or discussion that’s particularly contested, or where you suspect showing the distribution of beliefs, usage or opinions can be revealing, check out a tool like SurveyMonkey (they have a small free version) or PollDaddy. Google Docs also offers a survey tool that’s totally free, but not yet great in my view.

#18 – Add Value to a Popular Conversation
Numerous niches in the blogosphere have a few “big sites” where key issues arise, get discussed and spawn conversations on other blogs and sites. Getting into the fray can be a great way to present your point-of-view, earn attention from those interested in the discussion and potentially get links and traffic from the industry leaders as part of the process.

You can see me trying this out with Fred Wilson’s AVC blog last year (an incredibly popular and well-respected blog in the VC world). Fred wrote a post about Marketing that I disagreed with strongly and publicly and a day later, he wrote a follow-up where he included a graphic I made AND a link to my post.

If you’re seeking sources to find these “popular conversations,” Alltop, Topsy, Techmeme (in the tech world) and their sister sites MediaGazer, Memeorandum and WeSmirch, as well as PopURLs can all be useful.

#19 – Aggregate the Best of Your Niche
Bloggers, publishers and site owners of every variety in the web world love and hate to be compared and ranked against one another. It incites endless intrigue, discussion, methodology arguments and competitive behavior – but, it’s amazing for earning attention. When a blogger publishes a list of “the best X” or “the top X” in their field, most everyone who’s ranked highly praises the list, shares it and links to it. Here’s an example from the world of marketing itself:

 

That’s a screenshot of the AdAge Power 150, a list that’s been maintained for years in the marketing world and receives an endless amount of discussion by those listed (and not listed). For example, why is SEOmoz’s Twitter score only a “13″ when we have so many more followers, interactions and retweets than many of those with higher scores? Who knows. But I know it’s good for AdAge.

Now, obviously, I would encourage anyone building something like this to be as transparent, accurate and authentic as possible. A high quality resource that lists a “best and brightest” in your niche – be they blogs, Twitter accounts, Facebook pages, individual posts, people, conferences or whatever else you can think to rank – is an excellent piece of content for earning traffic and becoming a known quantity in your field.

Oh, and once you do produce it – make sure to let those featured know they’ve been listed. Tweeting at them with a link is a good way to do this, but if you have email addresses, by all means, reach out. It can often be the start of a great relationship!

#20 – Connect Your Web Profiles and Content to Your Blog
Many of you likely have profiles on services like YouTube, Slideshare, Yahoo!, DeviantArt and dozens of other social and Web 1.0 sites. You might be uploading content to Flickr, to Facebook, to Picasa or even something more esoteric like Prezi. Whatever you’re producing on the web and wherever you’re doing it, tie it back to your blog.

Including your blog’s link on your actual profile pages is among the most obvious, but it’s also incredibly valuable. On any service where interaction takes place, those interested in who you are and what you have to share will follow those links, and if they lead back to your blog, they become opportunities for capturing a loyal visitor or earning a share (or both!). But don’t just do this with profiles – do it with content, too! If you’ve created a video for YouTube, make your blog’s URL appear at the start or end of the video. Include it in the description of the video and on the uploading profile’s page. If you’re sharing photos on any of the dozens of photo services, use a watermark or even just some text with your domain name so interested users can find you.

If you’re having trouble finding and updating all those old profiles (or figuring out where you might want to create/share some new ones), KnowEm is a great tool for discovering your own profiles (by searching for your name or pseudonyms you’ve used) and claiming profiles on sites you may not yet have participated in.

I’d also strongly recommend leveraging Google’s relatively new protocol for rel=author. AJ Kohn wrote a great post on how to set it up here, and Yoast has another good one on building it into WordPress sites. The benefit for bloggers who do build large enough audiences to gain Google’s trust is earning your profile photo next to all the content you author – a powerful markup advantage that likely drives extra clicks from the search results and creates great, memorable branding, too.

#21 – Uncover the Links of Your Fellow Bloggers (and Nab ‘em!)
If other blogs in your niche have earned references from sites around the web, there’s a decent chance that they’ll link to you as well. Conducting competitive link research can also show you what content from your competition has performed well and the strategies they may be using to market their work. To uncover these links, you’ll need to use some tools.

OpenSiteExplorer is my favorite, but I’m biased (it’s made by Moz). However, it is free to use – if you create a registered account here, you can get unlimited use of the tool showing up to 1,000 links per page or site in perpetuity.

 

There are other good tools for link research as well, including Blekko, Majestic, Ahrefs and, I’ve heard that in the near-future, SearchMetrics.

Finding a link is great, but it’s through the exhaustive research of looking through dozens or hundreds that you can identify patterns and strategies. You’re also likely to find a lot of guest blogging opportunities and other chances for outreach. If you maintain a great persona and brand in your niche, your ability to earn these will rise dramatically.

Bonus #22 – Be Consistent and Don’t Give Up
If there’s one piece of advice I wish I could share with every blogger, it’s this:

 

The above image comes from Everywhereist’s analytics. Geraldine could have given up 18 months into her daily blogging. After all, she was putting in 3-5 hours each day writing content, taking photos, visiting sites, coming up with topics, trying to guest blog and grow her Twitter followers and never doing any SEO (don’t ask, it’s a running joke between us). And then, almost two years after her blog began, and more than 500 posts in, things finally got going. She got some nice guest blogging gigs, had some posts of hers go “hot” in the social sphere, earned mentions on some bigger sites, then got really big press from Time’s Best Blogs of 2011.

I’d guess there’s hundreds of new bloggers on the web each day who have all the opportunity Geraldine had, but after months (maybe only weeks) of slogging away, they give up.

When I started the SEOmoz blog in 2004, I had some advantages (mostly a good deal of marketing and SEO knowledge), but it was nearly 2 years before the blog could be called anything like a success. Earning traffic isn’t rocket science, but it does take time, perseverance and consistency. Don’t give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it’s only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable.

E Books 4 YOU

 E-Books Basics

Why in the world would anyone want to write an e-book was the question that I was asked at a snooty party after the Dolphins game this past Sunday. Well it doesn’t take much to get me started so I told everyone in the suite that “writing e-books is the greatest opportunity for anyone who has wanted to write the next great biopic or the steamiest romance novel, to live out their dreams or seek fame and fortune by writing an e-book”. Make money ? writing an e-book?? surely you jest?? Whether you are interested in fact or fiction, the story of Andrew Carnegie or the workings of a Benelli Super Black Eagle II, an experienced writer or a journalism freshman in college, you can make money writing an e-book. The popularity of the iPad, the Kindle and the Nook as well as all of the smart phone apps has caused a resurgence to the literary world as we know it. There is now a whole new range of opportunities to writers who never thought they could ever become a published author. Back in the old days a writer could struggle along for months putting on paper their thoughts and dreams only to be rejected from some cigar smoking bully who thought he knew what the whole world wanted to read about. Some writers who were lucky enough to finance their own publishing efforts, were left with cheap looking efforts which left them disillusioned with the whole industry.

The ebook reader, such as the Nook or Kindle, has revolutionised the publishing world, empowering and enriching writers in the process. Anyone with the gumption to put their ideas out there for the world to see has an immediate market to share their ideas with. There are now an estimated 750,000 authors e-publishing worldwide.  There are around 680,000 titles for sale on the Kindle store alone with another one million + free titles available for download. You are just a few clicks away from a Google search to find out how easy it is to publish your own ebook online. What do you need to know? What does it involve? And how much money can you make?

Starting An e-Book

Publishing your e-book has gotten simple but actually writing your e-book has not. You can compare writing an ebook to running a marathon. Anyone that finishes a marathon deserves credit, it is still hard work after all. But just because you have run a marathon, doesn’t mean you should be running in the Olympics any time soon. As a matter of fact the big problem with e-publishing is that the vast majority of books that are being self-published are terrible! They are poorly written, woefully edited, badly formatted, etc. Many people rush to get their work published online, but this is the problem. A badly written book isn’t going to sell, no matter how cheap it is! Very few writers profit on their first book, usually the fourth or fifth if you keep at it. But if you do keep at it you will stumble upon some important discoveries, about yourself as well as about the wonderful world of e-books.

E-book Plan of Attack

I learned a long time ago, whether you are playing chess or trading options, that you need to plan your work then work your plan. It is good to be passionate about whatever you do   but you would be wise to use something that you have already written then expand and edit it accordingly. Some of us bloggers take a particularly good blog and then dig a little bit deeper. Keep in mind that people who read on the the internet are sometimes distracted or unfocused so if your e-book is a bit long if not otherwise exciting reading, you may lose some people with limited attention spans.

E-book writer

The whole e-book market is rapidly evolving, and a lot of self-publishing companies are offering e-book deals bundled into their print book publishing packages, which makes them harder to break out and evaluate. It’s all quite complicated, and in an effort to sort through the confusion, I’ve decided to offer a few basic tips and present what I think are some of the best options out there for creating an e-book quickly and easily.

E-Book Tips:

 

  • It’s gotta be good: The same rule applies to self-published e-books as it does to print books. You have to start with a good product if you have any hope of selling it.
  • Create an arresting cover: When it comes to e-books, everything starts with the cover image. Creating an eye-catching, professional-looking cover that also looks good small (it has to stand out as a thumbnail image, since it’s being sold online) is easier said than done, but it can really make a difference in terms of sales. Ideally, you should hire a graphic designer who has some experience creating book covers. From a production standpoint, an e-book cover is easier to create than a cover for a print book (you just need a JPEG with decent resolution), but it shouldn’t look out of place among traditionally published e-books. I can’t tell you how many bad self-published covers are out there.
  • If you need any art I recommend http://www.portraitdrawing.com  or http://www.nannankennedy.com Nancy has an awlul lot of experience with drawings and illustrations for books and covers. You’ll be amazed with her work.
  • Price your e-book cheaply: You should sell your e-book for $5.99 or less. According to research done by Smashwords, an online e-book publishing and distribution platform for authors, publishers, agents, and readers, $2.99 to $5.99 yields the most profit for self-published authors, and although @ 99 cents will get you more downloads, it’s a poor price point for earning income  On the other hand, Lulu, one of the bigger online self-publishing operations, says that authors who price their e-books in the 99-cent to $2.99 range “sell more units and earn more revenue than those in any other price range.”
  • It’s important to note that Amazon’s 70 percent royalty for authors only applies to Kindle books priced between $2.99 and $9.99; otherwise, the rate kicks down to 35 percent). As for going free, well, Smashword data indicates that free e-books get about 100 times more downloads than priced e-books.Wonder why????
  • Avoid any outfits that don’t let you set the price: This is one of the cardinal rules of self-publishing an e-book. You must be able to control the pricing of your e-book. If you want to sell it for 99 cents, then you should be able to sell it for 99 cents.
  • Marketing is all about creating awareness for your e-book: I don’t have any secret marketing tips to offer, but what I can say is that you can’t sell a book if no one knows it exists. Most of book marketing is simply about creating awareness and you need to do that however you can, whether it’s through social media or blogging or passing out fliers on a street corner. You can make a business card for your book, and pass it out if someone seems interested in hearing more about it.

E-book publishing options:

Here are the three big questions to bear in mind with e-book creation:

First, what is the easiest and most cost-efficient way to produce an e-book?

Second, where will it be distributed?

Third, how much of a cut do you get?

How to Sell Free eBooks on eBay for Profit

First you will need an eBay account to sell from. An eBay membership is completely free, all you need is a PayPal account.

Once you have en eBay account and you are ready to sell your e-book. Some people even supplement their income by selling other peoples e-books. You can either buy eBooks online with master resell rights, or some places have eBooks that are completely free with resell rights. The hard part is actually finding them online.

List the item as an information product. You will have to pay a listing fee but you can make up for that in the cost of shipping. Include in the body of the eBay listing that you will email the eBook to the customer once the payment has been made. This will save you money in shipping costs but can pose issues if the file doesn’t make it to the customer. Always take good care of your customers and request feedback from them. When other people see the eBook listings and all the great things people have said about them, you will sell more.

Miranda Brookins has written another tutorial on selling e-books HERE

If you are interested in making a substantial income online without having to write,publish & market e-books we have the straight skinny on making real money online with your own business. Maybe you are good at marketing e-books or anything else, maybe you like to write  (you wouldn’t be reading this if you didn’t), making you just want to make $200 to $2000 a day from home?

 

PLEASE MAKE A DECISION TO BETTER YOUR LIFE TODAY

I AM GLAD I DID !!!

Internet Marketing Success

Internet Marketing Success

They are practical exercises, but also essential principles one needs to truly succeed in this, or any other endeavor one might choose.

Make no mistake about it…Internet Marketing takes work, and a lot of it. If you were thinking or hoping it did not, I guess it is best to burst that bubble up front. There is no difference between online marketing success, and great achievement in the “real” world.You don’t get anywhere in life by sitting down and trying to slide-up-hill, and that includes this field. There are a set of rules, guidelines, and strategies in cyber space commerce, just as there are in real space. By learning them, and practicing their potential, you will begin to see incredible possibilities, and begin to expand your mind to fully grasp that you have in your hands the power to send your life in a completely different direction. It is my sincere wish that you take to heart the lessons herein, in order for you to become as successful as your mind can possibly achieve. I wish yours to be the greatest story of success ever told.

Internet Marketing for Dreamers

I know what you’re thinking. The last thing you need, or want, is some clown giving you a pep-talk about what motivates you. But, over the years I’ve heard countless people say they want to make a lot of money. They want to be rich beyond comprehension; they want nice cars, big boats, mansions on a hill… all that the good life has to offer. Whenever I hear that, I have but one question I ask them; “Why?” I can’t properly put into words the dumbfounded look I receive the majority of the time I ask this. Often a person will become a little defensive and begin to state the obvious; only to stop themselves as the question sinks in deeper. You see, before I asked them that question, they thought they knew… but suddenly they realize they have not yet landed that understanding. Many think having all those things, is the very reason to want to “have” all those things. Not true. They are just “things”. Possessions that are often not enough of a reason for someone to obtain them. Don’t get me wrong, they are nice to have, but they are “byproducts” of your persistence…mere manifestations of your driving force. You need to know “why” before you know “how”, because the “why” will carry you through all the obstacles that ARE going to get in your way (notice I did not say; “might get in your way”). Yes, that’s right; things are going to get in the way of your success. Following your ambitions is a bumpy road. It is not the beaten path (that would be a J.O.B). It is a constant climb, struggle, and march toward that ultimate reason; your “why”. Your “why” is your anchor…one that grounds you as you FIGHT for your dreams and goals. There are many “how’s” to make those things a reality, and make no mistake; it is possible for you to become very successful in Internet Marketing, so you’ve already found your “how”. This can be your vehicle to make those dreams come true. All you need to do now is fine-tune your “why”. Now, I know this statement sounds rather simplistic. The challenge is for these words to travel the inches between your brain and your heart. This has long proven to be the most difficult distance we must conquer. You may capture this truth with your mind, but it needs to get into your heart. It needs to get into your belly! I know most of you reading this will say to yourself “Yeah, OK, so it’s possible to make a lot of money in Internet Marketing…but can “I” be the one to make that kind of money?” That truly depends on you, and your “why”. It depends on how bad you want success. Is it a burning desire within you, or just a great idea? Are your dreams so real that you can “touch” them in your mind, or are they vague, distant thoughts that would “be nice” if they happened? In this frame of mind lies your success… and unfortunately, it can also carve out your failure. I’m sure you’ve all heard this before. Likely so much, you feel a very strong desire to delete this blog, so you don’t be lectured on it again! But, instead of just reading these words, I want you to really understand them. I want you to truly grasp what is being conveyed here. You need to fully understand how important it is to change your mindset, and begin to attract into your life the necessary tools to help you reach your life’s ambitions, and the very first thing you must do is define your “why”. You must realize your ambitions and aspirations are not just silly whims you occasionally day-dream about while sitting at your desk at work. They are not just fantasies as you imagine yourself on a crystal-clear beach somewhere. They are as real as you want them to be, and they must be “real” to you before they can be “real” to everyone else. They are the cornerstone of your success. Every great idea, concept, achievement, invention, business, city, state, country, on and on, all began with a dream. They all began with a vision. Somebody had to dream it before it was reality.
Thomas Edison failed over 3,000 times before he invented the light bulb. When asked about all those blunders he quipped; “I didn’t fail 3,000 times. I now know how not to make a light bulb 3,000 different ways.” Now that’s a dreamer! That’s true commitment! And, it all started with a burning passion…an idea that he refused to let go of.
Henry Ford said; “Failure is simply the opportunity to begin again, this time more intelligently.”He ought to know… he was no stranger to failure. Could you imagine if he just gave up and climbed into his horse-drawn buggy and trotted off home? Where would we be if it weren’t for his dream of a horseless carriage?
Did you know that Walt Disney was once fired from a Newspaper for lack of imagination? What if he had listened to that Editor? What if that man’s words would have convinced Walt that he was without creativity, and should just give up? If he had, we would have never heard these words; “To all who come to this happy place: Welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world. ”—Walter E. Disney, July 17, 1955. We would have never known what we had lost, and a hundred-and-sixty-acres in Anaheim would just be another sub-division today (not to mention 35,000 + acres in Florida!).
“Colonel” Harland Sanders at the age of 65 years old, upset at receiving his first Social Security check of $105 got in his car and traveled the country seeking restaurants that would take a chance with his now famous “blend of 37 herbs and spices” Colonel Sanders was told ‘No Thank You’ over 1000 times before he finally (less than ten years later in 1964) got someone to say YES! Sanders sold the Kentucky Fried Chicken corporation for $2 million to a partnership of Kentucky businessmen. Two million dollars was an awful lot of money in 1964. Even more valuable today.
 In a more modern example, one has to be amazed at J.K. Rowling, author of the “Harry Potter” book series. Hers is an amazing story of determination. Penniless, she wrote her novel living out of a car. She submitted her novel to 12 different publishers, all of them turned her down (I bet those publishing houses kick themselves now). The thirteenth publisher agreed to 1000 copies, all of which fell flat. Instead of throwing them away (which the publisher suggested) she insisted they be donated to libraries across the country. Shortly there after, the libraries reported a long wait for the book, and requested more and more copies. The word spread, and lo and behold, she now holds the world record for the most copies SOLD in a 24 hour period. But, she never would have obtained that title if she hadn’t ever envisioned it was possible. She never would have made it, if what kept her from giving up wasn’t so powerful that she simply refused to take no for an answer. In her mind, some how, some way, her books were going to be immensely successful, no matter what. She was right. Beyond her wildest dreams she was right. But, had she given up and thrown away “Harry Potter & the Philosopher’s Stone” her dreams would have died in the trash can. It takes a firm belief in one’s self to be able to have the courage of J.K. Rowling, but more importantly, it takes a belief that you can never doubt. A dream you can never let die. Now, let us imagine for a moment that Harry Potter handed you his wand with a “cheeky” grin and said; “Here, you can now have everything you’ve ever wished for. There is one catch however…you have to believe it’s possible.” How many would wave that stick with absolute faith? Would you be of them? It has been said the richest place on earth is not the gold, silver, or diamond mines… it is the graveyard. For dreams are buried there…forever unfulfilled, without a trace of how they would have bettered our lives had they been realized.

 How About YOU???

What is it in your life that means so much to you that nothing in this earthly realm will ever stop you from obtaining it? This is the single most important question you can ask yourself. This is where the rubber meets the road. What is it in you, that will keep you going through all the rejection, doubt, pain, struggle, frustration, exhaustion, ridicule, money problems, strife, and failure? Before you read any further, ask yourself what will keep you trying after 3,000 blunders, if that is to be part of your growing process? Find the answer to this…and you will find the true “key” to your success.

(Required fields are bold)

Marketing Pt 4

Multi Level Marketing

Ever heard the saying; “Don’t judge a book by its cover?” This has never been truer then with Multi-Level-Marketing. The strange thing is, for some weird reason, the initials MLM have become a four-letter word in many peoples minds. There’s even groups on Facebook that pride themselves in boasting that they’re not involved in one. That is nothing short of tragic. To think of all these people who believe they are right, and are letting an opportunity of a lifetime pass them by because they are too ignorant or narrow minded to find out the truth before passing judgment. Sad. Some of the most successful companies in the world are based on multi level marketing so they were considered pyramids, therefore scams. You know of the soap company I mean or the vitamin company. What didn’t make sense to me about that claim was; a pyramid scam is illegal, but what I was doing back in 1990 had been around for 30 years, was affiliated with fortune 500 companies, highly accredited with the Better Business Bureau, and had a mountain of products.



That’s not a pyramid scam. That’s not even close to a pyramid scam. And, the true MLM opportunities on the internet today are NOWHERE NEAR pyramid scams. I quickly realized the majority of people don’t know what a “Pyramid Scam” really is, they just use it as a lazy metaphor. Often as an excuse when they don’t understand the opportunity that is being presented to them. The term “Pyramid Scam” (or scheme) originated in the 1970’s and initially had to do with bogus stocks on Wall Street. Today we refer to them as “Ponzi-Schemes” or “Bernie Madoff’s Retirement Plan” or for those of us in South Florida most recently, Scott Rothstein effected our entire community in some way, shape or form.  This astonishes me, because a J.O.B. (Just Over Broke) is one of the biggest pyramids known to mankind! Think about it; you have the owner of a company at the very top of the pyramid and he makes the majority of the money. Then you have his/her front line managers who make the second most money in the company, then you have those who report to them who make less, then those below them, on and on, until it gets to the guy/gal who punches a clock and works for peanuts. Now THAT’S a pyramid! But it’s not a scam (the ones punching the clock may disagree). Why? One very simple element makes it legal.

WHY MARKETING?

All businesses must have one of two things; They must sell or offer a product or service in order to be a legitimate entity in the eyes of the Federal Trade Commission. Wikipedia defines it as such: “A pyramid scam is a non-sustainable business model that involves promising participant’s payment, primarily for enrolling other people into the scheme or training them to take part, rather than supplying any investment or sale of products or services to the public.” So there you have it. Multi-Level-Marketing (as a whole) is not a swindle. It is a legitimate business structure when it has products and/or services, and is one of the single best ways for an “average person” to become successful in today’s marketplace. Look at “Herbalife” for example. It is a perfectly legitimate, and very profitable MLM structure, which has produced hundreds of millionaires since it’s conception in the late 1970’s. In the beginning, people scoffed at it’s marketing structure calling it a pyramid, and a silly little vitamin scheme. That silly little vitamin gig reported sales of 2.7 BILLION in sales in 2010! Not bad for a guy who started it by selling vitamins out of the trunk of his car! You just need to remember, when entering a MLM, you need to be diligent in your evaluation, and do your research, but by all means, DO NOT judge it by it’s cover. REMEMBER Profits are BETTER than wages. There are several MLM businesses online that look kind of cheesy, that are true moneymakers, and then, there are those that flash like a million bucks that I would not touch with a ten-foot pole! It can be rather tricky to know which concepts you shouldn’t become involved in, and which ones are the best investment of your time and money. Thankfully, there are ways to narrow down the gauntlet. The only challenge is; “which one do you choose?”. There are hundreds of them all over the Internet. Let’s dive into some techniques of weeding through these opportunities: Google it. Trust me; if there is something wrong with a business, somebody’s gotten mad enough to write about it. “Rip-Off Report” is one avenue where people vent their frustrations. Another way to investigate a company’s legitimacy is to punch it into Google (or any other search engine) search box and look it up. Others will even blog about their unfortunate tangle with the unscrupulous. But, even here you must take all things into consideration. If a company has been around for ten years, and two people didn’t like something that seems rather inconsequential, then chances are it’s not the company who’s in the wrong. Sometimes people are disappointed in an opportunity because of their own expectations, and nothing more. To me, a company is a scam if they don’t pay me what they promote, and if they keep my money and don’t refund it if I am unsatisfied. Also: Check to see if they have a rating from the Better Business Bureau (BBB) and what it is. Naturally, the “A” listed ones are the best. If they are not accredited with the BBB, then check to see if they are registered with the DSA (Direct Selling Association). This organization is very thorough and has its fingers on the pulse of the industry. It is just as well to have a rating from the DSA, as it is with the BBB.  Ask around online. Here you have to be careful. When I say ask around, I don’t mean ask your friend who thinks everyone online is on the take. Don’t ask the guy/gal who thinks all online opportunities are pyramid schemes. Remember, there are “ill”-informed people who think everything online is “ill”legitimate. They pay no attention to the fact that an opportunity has been positively featured on News programs, or in high end Magazines. Regardless of these truths, they think you are trying to “pick-pocket” their wallet via an internet connection. This is just the way it is. You can open their eyes, but it takes time. I remember I had one gentleman (actually, he wasn’t all that gentle) tell me point blank; because it was an online opportunity, it simply had to be illegal. How silly is that? That’s like saying; “Because I don’t like a certain food, it can’t taste good to anyone else.” That’s ridiculous! This guy was stuck on stupid! It wouldn’t have mattered if I was marketing Walmart Gift Cards; he would have balked at the very idea that it was an electronic promotion. Now, he is one of my top producing associates.

People change. They can, and do grow. You just can’t let their negativity stop or slow you down. If I hadn’t been patient, yet persistent he never would have joined the opportunity I was promoting, and his and my life would have been far lesser because of it. Obviously the truth could not be farther away from his thinking at the time, and he now knows it. The Internet is loaded with very real and incredible opportunities, some of which can actually help you fund your marketing campaigns. But, if the mind is stuck in the “scam syndrome” then there is little chance a person will open it enough to take advantage of those opportunities, or even learn what they are about before passing judgment. So don’t ask just anyone. Ask professional people that will give you a well-rounded, honest evaluation of the company/opportunity you are investigating. There are many people online who will be happy to deliver their decent and unbiased opinion. Another thing you need to look at is the cost:  How much does it cost to get involved?  Is it a one time fee, or is it reoccurring (weekly, monthly?)  Are there any hidden costs such as promotional tools, banners, ads, etc?  How difficult is it to market? Arguably, the last in this list is the most important. Many online opportunities don’t cost much to get in. One of the best I know of, only costs $10 to join, and another one costs only $6! These are easily marketable businesses, because they costs so little to get involved with (and in one case nothing at all) making them what is known in the industry as a “no-brainer”. But, if the opportunity costs too much then it can be a hard sell, even for seasoned marketers, and even if you can afford it. Remember, the name of the game in “Network Marketing” (especially in MLM programs) is duplication. High dollar initial investment is not very duplicatable, especially in this economy (let’s face it, in this economy the term “high dollar” is relative). I STRONGLY encourage you to not be enticed by these types of programs, UNLESS you can afford them, and you have the knowledge and skills to market them quickly and effectively. If not, you are wasting your, and your up-lines time, because all you will end up doing is stagnating, getting frustrated, and eventually dropping out of the program. Remember, this is a business. You are investing in it, and it may take some time before you see a return on that investment. I suggest you stick with the ones that won’t cost you an arm-and-a-leg, and won’t do the same to any of your prospects. As a general rule, in the beginning, you should probably stick to the ones that only cost $25 – $100 a month and can return your investment in the quickest amount of time. That is all I started with. HERE!AND ALSO I STARTED FOR $40.00 HERE!

REMEMBER ,THE SAME WIND BLOWS ON US ALL!!HE WORLD IS FULL OF OPPORTUNITY Click Here!

HERE I SPENT $47.00 TO RETURN $2200 + PART TIME Click Here!

The worst thing you can do is NOTHING!


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INTERNET MARKETING III

Marketing Is A Numbers Game

The first thing you need to know about marketing  is it’s a numbers game. You’d be surprised how many people really don’t know what I mean by that. Let’s look at your local car dealer for a good example: Your local auto dealer sends out thousands of mailers, flyers, and coupons not to mention television and radio advertisements to attract customers to their lot. All of these methods are marketing, and all of these techniques have funding allotted to them. The first thing the marketing director knows is that not every flyer will bring in a customer. They realize that not every commercial will cause someone to jump in their car and race down to the dealership to buy another car, whether they need it or not. They know only a percentage of people will ever receive their advertisements, and only a percentage of those people will read or pay attention to the coupons or commercials, and only a percentage of those people will ever go to their dealership and buy a new car. Does this discourage them? No. They do a weekly, bi-weekly, and monthly marketing blitz and realize that they will reap a percentage of what they sow. So it always amazes me when Internet Marketers barely try to market their product and get discouraged when only a trickle, or no traffic, comes their way. It’s a numbers game. This means you have to do the NUMBERS! You have to advertise (marketing) your product or opportunity in every single fashion you can possibly think of both on and off the Internet in order to bring in customers/associates in ratio to the amount of advertising you produce.

Make sense? It is the same thing whether we are talking about cars or groceries or pizza pies or…well I think you get the picture. It’s remarkable how many people become despondent and quit because they placed ten ads on a free classified site, and nobody got into their business. They throw their hands up and claim; “I knew it wouldn’t work” after they post their opportunity an additional three times on Facebook and nothing happens.

Online Pizza Marketing

Marketing PizzaCan you imagine how many flyers your local supermarket sends out on a weekly basis to people who have no intention on shopping there? Do they throw their hands up and claim; “What’s the use, they won’t buy anything”. No! They flood the mailboxes and airwaves across the city/town and take what they can get. That’s effective MARKETING, and it’s exactly what YOU need to do when advertising online. Flood the internet with your opportunity (and no, I don’t mean spam, there are many ways to do it without going there) and a percentage of the traffic you generate will either buy or get in business with you. It’s that simple! No need to complicate it. No need to get all caught up in the “but what if they don’t join” or “what if I advertise and no one buys?”

If that’s the case, you need MORE MARKETING!

Work harder! Think of more and effective ways to get your opportunity or product in front of the masses until you get the results you are looking for! If you practice this, your momentum will be such that customers and associates will be running to catch up with you! Remember, no one wants to get on a train that isn’t going anywhere, they only want to get on board when you’re moving SO GET MOVING AND KEEP MOVING! This leads to yet another problem I see far too often in Internet Marketing people not getting the results they want because they have not put in the time and effort to do so, and then they become desperate to market their opportunities (through spam methods etc.). This is a near epidemic in social media sites such as Facebook. Nobody likes desperation. Moreover, people can smell it! If you give the slightest hint of being desperate (desperate for new customers, desperate to recruit, desperate to make money etc.) no one will follow you. No one will join you, even if the opportunity you are promoting is amazing ! You MUST give off an aura of expertise and confidence, even when you’re not confident, and don’t know what the heck you’re doing! This is critical! Nothing will kill your business and your spirits quicker than desperation! How do you deliver such a presence? You focus on your “why”, listen to motivational material, read positive affirmation books, and WORK, WORK, WORK! See how it all ties together? When your mind starts to slip back into; “I guess my job isn’t that bad” remember this formula. Make it a habit to improve yourself daily and you will begin to see the results you are looking for.

Never forget success in Marketing is all about numbers, numbers, NUMBERS

Marketing is about numbers

PS

THERE ARE MANY CHOICES FOR YOU BUT DON’T THINK THERE IS NO WORK INVOLVED IN MARKETING. BUT YOU CAN DO IT WHEN YOU WANT & WHERE YOU WANT & HOW YOU WANT.OPPORTUNITIES ARE ENDLESS

marketing in the real world
The World is Yours

WHEN YOU ARE READY TO LEARN MORE ABOUT LEGITIMATE WORK FROM HOME OPPORTUNITIES, Contact us! I WILL HELP YOU !!

If making money in your business isn’t EASY, you ain’t doing it right…

Ok…

…this might sound a bit ‘off‘ from what a lot of people are saying, but I PROMISE you, that what I’m saying here is not only true, but when you really get it – I don’t think you’ll ever struggle to have money in your life again.

Let me define this for you…

When I say that making money is easy – I’m not saying it doesn’t involve work – what I am saying is that there should be no struggle involved in the process, and when you understand the flow of money and how to create income on demand, your income will ‘flow’ instead of having that feeling that you’re beating your forehead against a wall with nails in it…

Here’s how this post got inspired:

I was in an airport the other day, and got talking to a speech pathologist who is traveling through Costa Rica with some friends for the next month or two. After 2 or 3 minutes, she asked me what I do for a living, and I just decided to tell her the truth…

“I’m a drug dealer.”

After she got nervous, I laughed and said ‘kidding, seriously – what I do is EVEN better – I get paid to live like I want all day.’

We then started talking about economics, the government, the Federal Reserve System, and how the internet and instant communication fits into the future of the world.

(well, OK – it was me talking and her being bewildered by foreign concepts that almost no one understands…)

It became very clear to me in about 10 minutes, that this 35 year old gal had NO IDEA how the flow of money worked in the world, and it got me thinking…

…I wasn’t really able to create income on demand until I learned how the flow of money worked – and once I understood HOW it worked – I got rid of a bunch of silly concepts that were holding me back from creating what I wanted to create in my life.

Since that time – I’ve consistently made around $30,000 per month, and sometimes a lot more from my various businesses – and honestly, with very little struggle, it just ‘flows’.

So what the HECK did I learn?

Well, I was raised in a Mormon family, went on a mission, went to public school, my Grandpa was a University president for UAF in Fairbanks, Ak – and BOTH of my parents were exceptional students and products of the ‘system’ of the baby boomers…

…all of this nonsense resulted in me (along with the entire baby boomer generation – WHICH by the way, isn’t as true anymore, they are waking up to the real nature of what’s been happening to them in a BIG way right now) not understanding AT ALL the truth behind creating income.

I was raised with the philosophy that if I worked hard – I would be paid a fair wage for my labor – whether it is mental labor, as a product of my intellect and education, or whether it was physical labor (as a product of skipping school too much… lol)

In any case – it took me A LONG TIME to figure out that what I just described has absolutely nothing to do with how much money you’re going to have. Let me give you an example of how my personal stupidity resulted in a lot of poverty in my life:

I got involved in Amway in 2002, right after I was done being a Mormon missionary for 2 years in the British midlands. When I was a missionary – I had paid for all of my bills 2 years in advance, and the finances were managed by someone who was good with numbers (a mission accountant, essentially). My bills were paid from a central location that I didn’t manage, electricity, land-line (we weren’t allowed to have cell phones) and then about 40 pounds was direct deposited into my bank account every 2 weeks that was for ‘extra food’ when people didn’t feed us. (true story).

So I was completely free from financial burden, had my needs met all the time, never knew how much anything costs – and could focus on mission work (the point of the accountant guy – usually one of these guys manages about 300 missionaries).

I don’t know if I consciously thought this – or if it was an unconscious belief – but for some reason, when I got in Amway – I thought if I just ‘worked hard’ that I would have money mysteriously appear in my bank account.

NOT the case!

It’s funny – but if you’re an employee and you just ‘work hard’ you’re pretty much guaranteed a set wage as long as you have a job and perform – but employee’s rarely think about where the money for that wage comes from, that it has to come from several things:

1. Money changing hands from one person to another

2. Profit being generated from the difference between cost of goods and the revenue created.

3. BAMB! There’s now money to pay the employees, and hopefully some left over at the end of the month for the boss! (otherwise, you ain’t going to have that job for long)

Let me tell you the important part of that scenario though – that is the KEY indicator of a successful business:

1. MONEY CHANGING HANDS

You see, when I was in Amway, I worked REALLY HARD – the problem was, I didn’t understand that working hard has nothing to do with how much money you make. Let me explain the formula in a little more detail, and I’m going to show you how most people get hung up:

The formula is this: Person A has money, and gives it to Person B in exchange for something he wants.

Here’s the thing most people don’t get (it’s not that they don’t understand it – it’s that they never really think about it). To get the money from Person A – Person B doesn’t have to actually be involved in that process AT ALL.

?!?!?!?!?! WHAT?!!?!?!?! YOU MEAN I DON’T JUST HAVE TO WORK HARD TO GET MONEY!@!!@!!

Nope – in fact, how hard you work has nothing at all to do with how much money you are going to have in your life – how much money you’re going to have has literally only one key factor – how many people give you money, how much they give you, and what your profit margins are after you pay for everything.

When I figured that out – I started asking the next key question:

“Gosh dangit – how then do I get lots of people to give me lots of money – and what do I give them in exchange that’s so valuable that they’ll KEEP giving me money over, and over again???”

Lol. Kind of funny in one way – but thinking along those lines let me to a fascinating discovery – there are only actually a FEW WAYS of getting people to give you money! (legally, anyways – we’ll throw out gun-point robbery and drug dealing for now) All you have to do is pick one of these ways (they have different levels of pain and work depending on the method) and BAMB! Let’s make you some easy cash now!

Method #1 (The Stupid Way): Trade your manual labor (either mental or physical) for money your boss gives you, and just expect that it will keep working. The reason this way sucks, is that you’re intimately involved in the money-getting process, meaning that you have to show up to get paid.

Method #2 (The Smarter, But Not So Smart Way): Sell stuff to people that they don’t want or need, by getting really good at selling. This method can work to make lots of cash now – but the problem is, you’re still intimately involved in the process and are trapped – just like the employee – and since people don’t really want your stupid product, you won’t have any recurring purchases and selling will eventually burn you out.

Method #3 (Getting There – But Not Quite The Greatest Money Getting Method): Find a group of people who want something, and find a way to sell your product or service to them by leveraging what THEY WANT, to sell them what YOU WANT. This method actually works quite well if you know how to sell, but the problem with it is, there’s always a limited market with this method – if you have to convince people to do something that they don’t quite want, you’ve always got to be coming up with crazy ways to sell it to them. Although this isn’t my MAIN METHOD of earning income – I still use it all the time to sell valuable products and services to people who don’t know they want them… (yet)

Method #4 (ALMOST the greatest money making method ever, but not quite): Find out a product that a lot of people already want, and find the cheapest, best way of delivering it to them. Man, this method just rocks – the reason? No real selling required, you can acquire customers and keep them cheaper and longer if you give great value – PLUS, you can also upsell them products that they didn’t know they needed yet. However, this method still, although somewhat leveraged, is a high paying job – however, it’s a relatively easy one if you manage it properly. But unfortunately, if you stop working, your income stops, which leads us to…

Method #5: The BEST Way Of Money Getting In The History Of The World! Are you ready for this? Ok, grab a pen….

“Find a people who want a product with high profit margins and repeat purchases, find the best way of selling it to them WITHOUT you being involved in the process at all…”

I just had an orgasm.

(brb)

Ok, got my new shorts on – the cool thing about this method is that once you set it up – people give you money without you doing anything! Now that’s cool!

That means, you can make a ridiculous income, live wherever you want in the world, do what you love, and money just flows into your account on autopilot – with no hard work, effort, or energy involved.

That’s why I like Network Marketing (when done properly)

So here’s the couple of questions I have for you:

1. Are you trying to sell something that people just don’t want, or do you just suck at selling it?

2. Is there high enough profit in what you do to eventually outsource it so you don’t have to continue managing something for the rest of your life?

3. Is there a big enough market to sustain your dream lifestyle?

4. If you want – you’re welcome to send money my way, any time – just click on any of the images that ‘glow’ when you hover over them.

Lol.

In any case – I hope that you take these concepts and make a boat load of cash – the world needs more rich people to create jobs, buy nice stuff, and otherwise show us all what’s possible when the mind of man (or woman) is focused on a singular cause.

To the top,
David Wood
“Rich, Free, and Curly“