Marketing Is A Numbers Game
The first thing you need to know about marketing is it’s a numbers game. You’d be surprised how many people really don’t know what I mean by that. Let’s look at your local car dealer for a good example: Your local auto dealer sends out thousands of mailers, flyers, and coupons not to mention television and radio advertisements to attract customers to their lot. All of these methods are marketing, and all of these techniques have funding allotted to them. The first thing the marketing director knows is that not every flyer will bring in a customer. They realize that not every commercial will cause someone to jump in their car and race down to the dealership to buy another car, whether they need it or not. They know only a percentage of people will ever receive their advertisements, and only a percentage of those people will read or pay attention to the coupons or commercials, and only a percentage of those people will ever go to their dealership and buy a new car. Does this discourage them? No. They do a weekly, bi-weekly, and monthly marketing blitz and realize that they will reap a percentage of what they sow. So it always amazes me when Internet Marketers barely try to market their product and get discouraged when only a trickle, or no traffic, comes their way. It’s a numbers game. This means you have to do the NUMBERS! You have to advertise (marketing) your product or opportunity in every single fashion you can possibly think of both on and off the Internet in order to bring in customers/associates in ratio to the amount of advertising you produce.
Make sense? It is the same thing whether we are talking about cars or groceries or pizza pies or…well I think you get the picture. It’s remarkable how many people become despondent and quit because they placed ten ads on a free classified site, and nobody got into their business. They throw their hands up and claim; “I knew it wouldn’t work” after they post their opportunity an additional three times on Facebook and nothing happens.
Can you imagine how many flyers your local supermarket sends out on a weekly basis to people who have no intention on shopping there? Do they throw their hands up and claim; “What’s the use, they won’t buy anything”. No! They flood the mailboxes and airwaves across the city/town and take what they can get. That’s effective MARKETING, and it’s exactly what YOU need to do when advertising online. Flood the internet with your opportunity (and no, I don’t mean spam, there are many ways to do it without going there) and a percentage of the traffic you generate will either buy or get in business with you. It’s that simple! No need to complicate it. No need to get all caught up in the “but what if they don’t join” or “what if I advertise and no one buys?”
If that’s the case, you need MORE MARKETING!
Work harder! Think of more and effective ways to get your opportunity or product in front of the masses until you get the results you are looking for! If you practice this, your momentum will be such that customers and associates will be running to catch up with you! Remember, no one wants to get on a train that isn’t going anywhere, they only want to get on board when you’re moving SO GET MOVING AND KEEP MOVING! This leads to yet another problem I see far too often in Internet Marketing people not getting the results they want because they have not put in the time and effort to do so, and then they become desperate to market their opportunities (through spam methods etc.). This is a near epidemic in social media sites such as Facebook. Nobody likes desperation. Moreover, people can smell it! If you give the slightest hint of being desperate (desperate for new customers, desperate to recruit, desperate to make money etc.) no one will follow you. No one will join you, even if the opportunity you are promoting is amazing ! You MUST give off an aura of expertise and confidence, even when you’re not confident, and don’t know what the heck you’re doing! This is critical! Nothing will kill your business and your spirits quicker than desperation! How do you deliver such a presence? You focus on your “why”, listen to motivational material, read positive affirmation books, and WORK, WORK, WORK! See how it all ties together? When your mind starts to slip back into; “I guess my job isn’t that bad” remember this formula. Make it a habit to improve yourself daily and you will begin to see the results you are looking for.
Never forget success in Marketing is all about numbers, numbers, NUMBERS
THERE ARE MANY CHOICES FOR YOU BUT DON’T THINK THERE IS NO WORK INVOLVED IN MARKETING. BUT YOU CAN DO IT WHEN YOU WANT & WHERE YOU WANT & HOW YOU WANT.OPPORTUNITIES ARE ENDLESS
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